Streaming platforms have been a hot topic in my recent articles, and today I want to focus on a significant development: Disney Plus is adopting a stricter approach to password sharing, similar to what Netflix has initiated.

The crackdown will first be implemented in Canada, so if you're sharing your Disney Plus credentials up north, it’s time to take note. Subscribers in Canada received an email detailing updates to the Subscriber Agreement, revealing new restrictions on account sharing.

For those who have been skimming through the terms and conditions, you might recall that Disney Plus has always disapproved of password sharing, although the enforcement of this rule was rather lax. However, starting November 1st in Canada, sharing accounts will officially breach the platform's policies.

Before you panic and reach out to those you've shared your login with, there’s a caveat in the fine print: “unless otherwise permitted by your service tier.” This raises questions about what that entails.

This password-sharing enforcement isn't entirely surprising. Bob Iger, Disney's CEO, hinted at this initiative in August, emphasizing a commitment to addressing the issue of shared accounts.

While Iger did not disclose the exact number of shared accounts, he acknowledged it’s a "significant" figure. In contrast, Netflix reportedly had around 100 million accounts sharing passwords before they introduced additional charges.

So, why is Disney targeting password sharing so vigorously? Iger views it as a prime opportunity to enhance the company’s revenue. The focus is clearly on financial growth, as he stated that curbing password sharing is a priority for Disney.

Looking at Netflix's experience, their subscriber base surged after they tightened their policy on password sharing, providing a blueprint that Disney aims to follow.

Moreover, Disney is not just limiting account sharing; they're also planning to increase subscription prices. The ad-free Disney Plus plan will rise from $11 to $14 per month, while the ad-free Hulu plan will increase from $15 to $18 per month. These changes are set to take effect on October 12th.