Chapter 1: The Growth Dilemma

Are you making these two critical errors in your business? Here are three essential strategies to foster genuine growth (think: clients and revenue).

I unofficially launched my writing venture in 2010, but it wasn't until around 2014 that I really found my rhythm. This turning point was marked by my newfound independence from financial support, as I moved away from the constraints of a standard 9-to-5 job. Interestingly, my business didn't start with a flashy logo, a sophisticated landing page, or an innovative brand name. I simply operated under CGM Writing Services — a straightforward representation of my initials along with a clear description of my offerings.

Since then, I've broadened my services to encompass editing, proofreading, and consulting. One of my favorite aspects of my work is advising clients on how to refine their business ideas, guiding them toward achieving a minimum viable product (MVP) or reaching operational readiness.

A key differentiator between those who thrive and those who falter is simply the act of starting.

To elaborate:

Social media platforms like Instagram, Twitter, and Facebook have led many to believe that perfect branding is a prerequisite for establishing a legitimate business. We often feel unworthy of charging for our services if we lack a professional logo, a cohesive Instagram feed, or an engaging landing page.

While marketing and branding hold significance, they shouldn't consume your focus in the early stages of your venture. Avoid getting bogged down by the creation of elaborate materials when your client base is nonexistent. Establish a basic logo for your business, but don't allow it to hinder your service offerings.

The first video, The REAL Reason Your Business Isn't Growing, explores common growth barriers and provides insights into overcoming them.

Coca-Cola's logo evolution over the years serves as a perfect illustration of this point. Regardless of one's opinion about its early designs, the brand and its product lineup evolved significantly, and so did its logo. While time was undoubtedly invested in developing the initial logo, it’s hard to believe that this held up the creators of one of the world’s most beloved soft drinks to the extent that they lost market share to competitors.

Embrace the notion that your business will change over time—your logo will too.

You can initiate your business journey without every professional tool at your disposal.

Consider the example of Holly Nichols, an author and illustrator known for her work at Holly Nichols Illustration. I enjoy watching her seemingly effortless illustration videos featuring celebrities and pop culture icons. You can purchase these illustrations or her book on how to create your own! Her Instagram showcases a well-organized collection of high-quality colored markers.

A single set of markers can cost around $600! Following Holly's journey, she has shared insights into her business practices—how she creates her art, what she sells, and the tools she uses. Despite her impressive collection of markers today, she started without all the tools she has now.

With nearly a million followers on Instagram, Holly continues to expand her collection. Her illustrations have also progressed over time, incorporating new techniques and embellishments. Even without every supply imaginable, Holly has built a thriving illustration business.

Begin with what you have and start where you can.

Instead of focusing on branding, dedicate your energy to the following areas:

1. Building a Portfolio: If you currently lack clients, don’t worry. Use this time to curate a portfolio that reflects your skills and appeals to your ideal client. Experiment with different styles or pursue passion projects.
2. Networking: The fastest way to learn in a new business is by observing successful individuals. Identify these figures and follow them on social platforms. Engage with them through comments on Instagram, replies on Twitter, and connections on LinkedIn. You have nothing to lose and potentially everything to gain by reaching out.
3. Attracting Clients with Introductory Rates: My initial clients were drawn in by what I called "rookie rates." I was transparent about my inexperience, and they were willing to take a chance on me. Although I earned less initially, this led to a growing client base, enabling me to increase my rates almost immediately. Alongside building my portfolio, I gained valuable client feedback to showcase my skills.

I hope this article motivates you to take that first step toward launching your business idea that you've been contemplating.

This is your cue to:

• Capture and share those product photos.
• Publish that initial landing page you designed.
• Offer your services for that upcoming event you were invited to.

Just start.

Chapter 2: Practical Steps to Get Started

The second video, Why Your Business Isn't Growing, delves into common pitfalls and provides actionable advice to foster growth.