Chapter 1: The Rise of Essential Oils

In the quest for remedies to societal issues, many Americans have turned to essential oils. These concentrated extracts, derived from the distillation of various plants, are believed by some to offer health benefits through methods like aromatherapy or topical application.

The essential oil sector generated a staggering $7 billion in 2018, with forecasts suggesting it could reach $14.6 billion by 2026, provided the market doesn't implode. The leading supplier, Young Living, boasted $1.5 billion in revenue in 2017 alone.

Essential oils represent a fraction of the broader Natural Wellness Movement, often referred to as Naturopathy. This billion-dollar industry aims to convince healthy individuals that they are unwell, promoting alternative medicines and natural remedies as the path to a "holistic" lifestyle.

While pursuing a more health-conscious lifestyle is commendable, it's critical to note that personal financial status is often the most significant determinant of health, a fact frequently overlooked in wellness discussions.

Recently, the Naturopathy Movement has become intertwined with Multi-Level Marketing (MLM) companies, which sell a variety of products, including diet supplements, vitamins, and essential oils. These products often exploit societal insecurities related to body image and health, epitomizing "magical thinking." Claims that products can "detoxify" the body or eliminate toxins should be viewed with skepticism.

Many aspects of the Naturopathy Movement can be seen as a reaction to the failures of the U.S. healthcare system, particularly regarding women's health. As traditional healthcare falters, alternative approaches gain appeal. It's noteworthy that many Naturopathy products, from essential oils to herbal remedies, are predominantly marketed to women.

Modern medicine has made incredible strides, eradicating numerous diseases and significantly extending life expectancy. Yet, the deeply ingrained myth that "things were better in the past" persists, fueled by a mix of privilege and selective memory. This myth has fostered a widespread anti-establishment sentiment that is easily manipulated by misinformation on social media.

The emergence of wellness-focused MLMs also reflects two unique American tendencies: a penchant for "get rich quick" schemes and a historical gullibility towards pseudoscience and miracle cures.

Chapter 2: The Truth About Essential Oils

While some essential oils may provide temporary relief for certain symptoms, they are not a substitute for medical treatment. For instance, lavender has been shown to help manage pain tolerance post-surgery, but this is far from claiming it can cure diseases.

It's essential to differentiate between symptom relief and disease prevention. Despite claims, essential oils lack the ability to combat viruses effectively. Companies in the industry often resort to vague marketing language to avoid regulatory scrutiny, using terms like "balance" and "wellness" which lack clear definitions.

In 2014, the FDA issued warnings to companies like Young Living for making misleading claims about their oils' effectiveness against serious diseases like Ebola. If genuine health benefits existed, the pharmaceutical industry would likely have capitalized on them.

Aromatherapy, often touted as a therapeutic practice, has been studied but has not consistently shown significant benefits over placebo treatments. While certain scents may invoke relaxation through conditioned responses, the oils themselves do not possess healing properties.

While essential oils can enhance your daily routine and provide comfort, they should not be mistaken for miracle cures. Understanding the limitations and risks associated with their use is crucial.

Chapter 3: The MLM Dilemma

It’s important to distinguish between multi-level marketing (MLM) companies and illegal pyramid schemes. In the U.S., pyramid schemes are prohibited, yet many MLMs skirt this definition by emphasizing product sales alongside recruitment.

Participants in MLMs often purchase starter kits and are incentivized to sell products and recruit others, creating a structure that resembles a pyramid. The reality is that many MLM participants lose money, with studies indicating that 73% either break even or operate at a loss.

These businesses frequently target women, particularly stay-at-home mothers, exploiting feelings of isolation and offering a sense of community through their marketing strategies. The allure of financial independence and empowerment is often overshadowed by the grim reality of low earnings and high turnover rates.

In essence, MLMs thrive on existing social networks, transforming friendships into business opportunities. While not all MLMs are deceptive, the majority of participants ultimately face financial loss.

In a society increasingly focused on side hustles, MLMs are simply one avenue through which individuals attempt to navigate financial challenges. However, participants should remain vigilant and critical of the claims and structures within these organizations.